A defining characteristic of great leaders is how they approach every task with a tremendous amount of energy and enthusiasm. There are three levels of perceptions:
1) level I. A manager perceives an event as is. He simply describes it in accurate details. Example: the market is crowded with competitors. Manager realizes that the firm has to provide very good customer service to differentiate itself.
2) level II. The manager gets excited about an event and thinks that they are good opportunities that the firm should leverage. Example: manager thinks that it should position itself differently in the marketplace. Not only would it provide very good customer service but it will also change its advertising message.
3) level III. The manager gets excited about an event and absolutely thinks that this is an awesome opportunity to outcompete all the other firms. Example: the manager realizes that the firm has to innovate in terms of customer service and create a major leap ahead of competitors. It has to get into the skin of every employee in the company to deliver better service. Not only will the firm differentiating itself that it will also create the standard for excellent customer service in its industry but also globally in other industries as well.
